WhatsApp Business & Meta Platform
Privacy Policy
MDO Labs LLC ("MDO Labs," "we," "our," or "us") operates a WhatsApp Business Account (WABA) and a Meta Business App to facilitate business communications with our clients, partners, and contacts. This Privacy Policy explains how we collect, use, disclose, and safeguard information you provide or that we receive when you communicate with us through WhatsApp or our Meta Business platform.
By messaging us through WhatsApp Business or interacting with our Meta Business App, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We may collect the following types of information when you interact with our WhatsApp Business Account or Meta Business platform:
- Contact information — your WhatsApp phone number and display name as provided by the WhatsApp platform.
- Message content — the text, images, documents, and other media you send to us through WhatsApp Business conversations.
- Business information — details you voluntarily share about your business, services, or needs in the course of our communications.
- Technical metadata — timestamps, message delivery status, and platform identifiers provided by WhatsApp/Meta as part of the messaging infrastructure.
- Usage data — information about how you interact with any automated messaging flows, templates, or interactive features we may deploy.
How We Use Your Information
We use the information collected through our WhatsApp Business Account for the following purposes:
- To respond to your inquiries and provide customer or business support.
- To deliver services, updates, and transactional communications you have requested.
- To manage and fulfill business relationships with clients and partners.
- To operate, maintain, and improve our WhatsApp Business messaging flows and automated agent tools.
- To comply with applicable legal obligations and Meta's Platform Terms.
- To prevent fraud, misuse, or unauthorized access to our systems.
We do not sell your personal information to third parties. We do not use WhatsApp Business messages for targeted advertising or to build advertising profiles.
Meta Platform & WhatsApp Data Handling
Our WhatsApp Business Account is operated through the WhatsApp Business API (Cloud API), provided by Meta Platforms, Inc. As a condition of using the WhatsApp Business platform, your data is also subject to Meta's own privacy policies and terms of service:
MDO Labs acts as a data controller for communications we initiate or receive directly. Meta acts as a data processor for the underlying message transmission infrastructure. We encourage you to review Meta's privacy documentation to understand how they handle data at the platform level.
Data Sharing & Disclosure
We may share information in the following limited circumstances:
- Service providers — We may engage trusted third-party service providers (e.g., cloud hosting, CRM, analytics) who process data on our behalf under appropriate data processing agreements.
- Legal compliance — We may disclose information where required by law, court order, or governmental authority.
- Business transfers — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- With your consent — We may share information for any other purpose with your explicit consent.
We do not share your WhatsApp message content with advertisers or data brokers.
Data Retention
We retain communications and associated data for as long as necessary to fulfill the purposes described in this policy, maintain business records, and comply with legal or contractual obligations. When data is no longer needed, we delete or anonymize it in accordance with our internal data management practices.
WhatsApp message history retention is also subject to Meta's own retention policies and any applicable data backup or deletion settings within our WhatsApp Business Account configuration.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect the information we collect against unauthorized access, disclosure, alteration, or destruction. WhatsApp Business messages are transmitted using end-to-end encryption provided by the WhatsApp platform.
However, no method of transmission or storage is 100% secure. We encourage you to communicate only information appropriate to a business messaging channel.
Your Rights
Depending on your jurisdiction, you may have rights regarding your personal data, including the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate data.
- Request deletion of your data, subject to applicable legal requirements.
- Object to or restrict certain processing activities.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the information in the section below. We will respond within a reasonable timeframe in accordance with applicable law.
Children's Privacy
Our WhatsApp Business services are intended for business and professional communications and are not directed at children under the age of 13 (or the applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Continued use of our WhatsApp Business channel after such changes constitutes your acknowledgment of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: